The service-based platform for circular fashion

Measure what matters. Wear what you have.

We are GOUDI, built for students and the local community. Rent, swap, redesign and repair through a traceable, point-based economy.

49%
UK clothing to general waste
35
Items wasted / person / yr
£16.70
Avg. new item price
Impact measures tracked
Where do you fit in?

One platform. Three ways in.

// COMMUNITY

Join the wardrobe

Students and locals: rent, swap, repair and earn GOUDI Points for every circular action.

Join the waitlist →
// BUSINESS

Become a partner

Sustainable brands, pre-owned stores and repair studios: reach a community that cares.

Partner with us →
// IMPACT

See the impact

Every action is scored across environmental, social and economic measures.

Explore impact →
How it works

Four ways to keep clothes in the loop.

01

Rent

Lease and borrow instead of buying new.

02

Swap

Trade batches through a community wardrobe.

03

Redesign

Extend garment life with local artists.

04

Repair

Fix what you own and track every wear.

The point is a positive behavioural shift, making sustainable fashion feasible, available and affordable for all.

Become a circular fashion champion!
Be good with GOUDI!
Sign up for early access →