Impact you can measure

Fashion's waste problem is a data problem.

Every GOUDI action is scored across three dimensions, so individuals, communities and partners can see the change they create.

5.7M
items of clothing in Brighton & Hove alone
UKTI
1.42M
tonnes of new textiles used in the UK yearly
Market
711K
tonnes sent to general waste in 2021
WRAP
-57.5%
fall in textile-bank donation value
WRAP
Disposed fate84%
Incinerated84%
Landfill11%
Other disposal5%
Of 711,000 tonnes · WRAP
Triple bottom line

Three dimensions of change.

Environmental

  • Track wears-per-item to extend garment life
  • Fewer new garments produced
  • Cut microfibre and microplastic pollution
  • Chip away at the UK's 49% waste rate

Social

  • Aiming to create 200+ jobs for the asylum-seeker community
  • Revenue for locals with limited access
  • A platform for creatives
  • A behavioural shift toward circular living

Economic

  • Real household savings from buying less new
  • See the value of clothes you already own
  • Stimulus for the second-hand market
  • A points flywheel that keeps value local
Be part of it →